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Identiv, ES Troyes AC Bring NFC-Enabled Experience to Fans

ES Troyes AC is now the first club in France to offer NFT-authenticated jerseys to their fans.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sports teams are finding that NFC and collectibles are an ideal match. Whether its jerseys or other merchandize, teams are using NFC to bring their fans specialized contents, including videos and special offers, while also proving authenticity. With its NFC-enabled tags, Identiv is a leader in the sports memorabilia segment, utilizing collectID’s blockchain technology to bring new experiences to fans. So far, Identiv has brought its technologies to a variety of teams including Atletico Madrid...

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